1. Explain the business and the audience.
Describe what you offer, who buys it and the main questions people ask before contacting you. A local interior studio, industrial supplier and coaching business will each need different evidence.
Identify the markets and languages that matter to your customers. Tell the developer whether translations are ready, who will approve them and which sections need ongoing updates.
2. Choose a useful primary action.
Decide whether visitors should request a quotation, book a conversation, browse a product catalogue or buy online. This helps shape navigation, page content and contact options.
List secondary actions separately. If every page asks people to do many different things, it becomes harder to decide what information deserves priority.
3. Gather your content and real evidence.
Prepare your logo, service descriptions, accurate contact details, project images and any testimonials you have permission to use. Identify content that needs writing or updating.
For a redesign, list pages and tools you depend on today. Include valuable downloads, existing forms, business profiles and any URLs that should be preserved. Do not share passwords in the initial brief.
4. Separate essentials from later improvements.
Write two lists: what must work for the first launch and what could follow later. State whether you need content editing, a store, booking or connections to other systems.
Give examples of websites you find useful and explain why. Clear reasons such as readable services or easy catalogue navigation are more helpful than a request to copy another site.
5. Share budget, timing and approvals.
Provide an approximate budget with the currency, or say that you need guidance. Explain any important launch date and what drives it, without assuming the date is feasible before scope is reviewed.
Identify the person who approves content and design. Agree how feedback will be collected and what handover you need. These details help produce a more realistic quotation.
Put your plan into a clear enquiry.
Explore our project scope options or website development service before preparing your brief.
Start with a clear conversation.
Tell us what your business needs. We’ll help you define a useful scope.